The best CEOs pay no attention to competition.

Competition is a hardwired legacy mindset in 99% of companies.


Here’s 3 insights that will reframe your thinking.

Exploratory Call

Interested in discussing how category design can help your business?

or email: john@unamkenow.com for more information.

John has over 20 years experience in design and team facilitation.

At Unmake our facilitation methodology is different. It minimises discussions, allowing the strongest (not the loudest) ideas to surface so you can do the most important work.

Success Stories

Companies who worked with us

"Answered key questions on the direction of the Conjura product."

Paul Savage
COO

"The agile and energetic approach drove progress rather than perfection."

Kevin McCarthy
CEO

"A fresh approach to action what matters most for customers & colleagues."

Mary French
Head of Marketing

Further Reading

Category leaders have the highest talent retention of all companies
Read more...

Play Bigger Book: How Pirates, Dreamers, and Innovators Create and Dominate Markets 
Read more...

Two of the top skills CEOs seek today, critical thinking and problem-solving
Read more...

Why It Pays to Be a Category Creator
Read more...

.